Marketing & Business Management

As a Marketing or Business Director, making decisions related to value propositions, sustainable differentiators, profitable segmentation, pricing, etc. is a daily concern.

Over the years TforG has developed the tools and the teams to facilitate the quality and the speed of these decision processes and to optimise market penetration, growth and margins.

True insights into the market and the competition, immediate access to all decision makers and a solid understanding of technological trends and clinical strategies are the cornerstones of our approach.

TforG is an active member of Esomar, has access to hospital networks in most EMEA countries and runs respondent service programmes with healthcare professionals.

TforG offers two lines of services to Marketing and Business Managers:

Customised consulting projects (TforG Decision Support)

In this context, the Navigator is a unique tool designed by TforG and successfully applied in over two hundred projects. It formalises and facilitates the successive stages of decision processes. Combined with reliable data acquisition and unique databases, The Navigator optimises the outcome of the consultancy project and of your decisions.

Off-the-shelf information (TforG Direct)

To provide answers to pressing questions, support presentations, train junior staff or to facilitate ad hoc decisions, TforG Direct has created a mother data source. It consists of databanks, reports, workshops and selective data packs, all of which are ready to use — and at your fingertips.