TforG Tools & Models

TforG Tools is a selection of research tools and models which had originally been developed for internal use. They provide a comprehensive way to measure and to visualise performance, market positions, competitiveness, etc.

Typical applications:

  • Fine tune a value proposition
  • Measure perceived value and optimise price setting and margins
  • Measure the sustainability of differentiators
  • Set priorities in marketing actions and repositioning efforts
  • Maximise market shares

TforG makes these tools available to customers who can run their own data and upgrade the formats with changing market conditions. The service includes a workshop for the client to get familiar with the tool and the software to run it.

Packages available at this moment are:

  1. Strategic Positioning: compares attractiveness of markets with competitiveness of the providers. (SWOT analysis type of applications)
  2. POPE analysis: measures sustainability of your differentiators, around criteria linked with Product - Organisation - People - Emotion
  3. Value Gap Analysis: hands-on tool to measure perceived value and to optimise price setting exercises
  4. Sales Cockpit: identifies and optimises the successive steps in the sales cycle and optimises market share