Download the whitepaper ‘Medtech Opportunities in ASEAN Medical Tourism Markets – Finding the cornerstones of an effective marketing & sales strategy’ to understand the key elements when tackling market entry into AsiaPac’s medical tourism market and use it to optimize your medtech strategy .
Download the whitepaper ‘Business Intelligence in Difficult Medtech Markets – Finding the differences in the USA, Japan and Europe’ to understand the differences in these high potential markets, and use it to optimize your medtech strategy .
Download this whitepaper to understand why Medtech has lost some of its attractiveness to shareholders, investors and venture capital, and how many companies are shifting the focus from a product provider to a service provider.
With a free market economy, Mexico is considered to be the 12th largest economy worldwide and a potential health care market worth almost € 28 Bln (with projections of CAGR of about 7 percent until 2016).
Based on a large number of interviews conducted with a representative sampling of device industry insiders, including senior managers in the areas of sales, marketing, and operations, as well as healthcare providers (from medical practitioners to hospital staff and administration), a report by TforG for Encompass Content Solutions examines the marketing communications channels available to device manufacturers today.
Marketing and sales tend to operate in a traditional fashion, using the tools from the “conventional toolbox”. Their relationship with hospitals is the single most important element in the commercialization of products and these relations are built and maintained “face to face”.