The magnitude of ASEAN medical tourism is of decisive importance to product and service strategies, and even more pressingly, to commercial tactics and processes.
In most ASEAN (Association of Southeast Asian Nation) countries, medical tourism represents a third or more of private hospital revenues.
Push and pull factors of medical tourism development determine specific obstacles and challenges in this market and definitely present a lot of opportunities.
The key questions to ask are:
> what are the demands and medtech needs in this sector?
> how does one tackle market segmentation?
> what are the objectives of the stakeholders involved?
Key business intelligence insight includes the understanding of commercial models and channels, an appropriate products and services portfolio and a suitable organisation.
Download the whitepaper ‘Medtech Opportunities in ASEAN Medical Tourism Markets – Finding the cornerstones of an effective marketing & sales strategy’ to understand the key elements when tackling market entry into AsiaPac’s medical tourism market and use it to optimize your medtech strategy .