How we can help

Our off-the-shelf or customized solutions help you become more informed, efficient and sustainable.
View a selection of our solutions that show how we have helped MedTech businesses across the world with their specific needs.

A new value proposition for mature markets

Creating differentiators in a market where the stakeholders and decision criteria have changed and the old rules don’t apply anymore. Traditional decision criteria shift down the priority lists. Professional procurement, economic buyers, health insurers take the front seats in the decision process. TforG invests heavily in networking with the new decision makers and in understanding their needs.

Key contact:
b.ongena@tforg.com
0032 3 201 64 02

TforG Decision Support

Business case

  • Segmentation of the different non-clinical stakeholders in the European market
  • Providing a clear understanding of the decision making process and drivers
  • Understanding the importance of specific value drivers and benchmark them against competitors
  • Defining cost effectiveness, economic value, service delivery, amongst others…

How to defend margins in shrinking markets

The budgetary crisis of 2011 resulted in a very price sensitive environment in W-Europe. The main outcome was reduced brand loyalty and price driven decisions. the decreasing top and bottom lines confront the industry with serious challenges. TforG assists its customers to deal with the new situation.

Key contact:
b.ongena@tforg.com
0032 3 201 64 02

TforG Decision Support

Business case

  • Define the marketing message and measure how perceptions shift among key decision makers.
  • Understand shifts in perception and what causes them.
  • Compare therapy positioning.
  • Measure adoption status.
  • Define targeted competitive campaigns where necessary.

Measure brand performance

Product innovation and outstanding service are replaced by good-enough and price. TforG has developed various toolsets to measure the value and sustainability of the product positioning for the respective groups of stakeholders.

Key contact:
b.ongena@tforg.com
0032 3 201 64 02

TforG Decision Support

Business case

  • Validate and assess the value proposition and pricing strategy for products and devices.
  • Understand current perceptions of existing competitor products in the market.
  • Evaluate new features and the perceived value of the differentiators.
  • Evaluate the outcomes expected from incorporating the differentiating features.
  • Identify the key drivers of brand selection and key selling points.
  • Determine the price sensitivity of the key differentiators.

Growth opportunities in mature markets

Product innovation and outstanding service are replaced by good-enough and price. TforG has developed various toolsets to measure the value and sustainability of the product positioning for the respective groups of stakeholders.

Key contact:
b.ongena@tforg.com
0032 3 201 64 02

TforG Decision Support

Business case

For specific diseases a client wants to understand the full patient care continuum and understand which patient populations would be eligible for their specific therapy by building a patient flow showing:

  • where the patient is in each step of the flow
  • how the patient is moving through the continuum of care
  • what is the kind of therapy given in each step of this patient flow and why was it the preferred therapy

Care delivery chain

The usage of a product is more than a single moment in the medical treatment. It’s part of a process. TforG developed a software tool to position a product in the care delivery chain. It allows to understand the choices made before and after, the alternative solutions, the bottlenecks in the process etc. the tool provide essential information to accelerate the access to the patient, to create new benefits for the hospitals and staff, to optimize the full track etc.

Key contact:
b.vandenMooter@tforg.com
0032 473 111 201

TforG Direct

Business case

  • Simultaneously display different layers of healthcare information, following pathology treatments based on specialty

Market access strategies

TforG helps its customers who are reaching out to new markets.

  1. Prioritization: compare the potential markets to allow shortlisting based on size, accessibility, clinical practice, business models,…
  2. Profiling: Describe the full context of the pre-selected markets: decision process, competition, market shares, reimbursement, pricing models,…
  3. Go to Market tactics: compare different business models. Eventually identify, screen and contact a shortlist of distributors in the final selection of markets.

Key contact:
b.ongena@tforg.com
0032 3 201 64 02

TforG Decision Support

Business case

  • Validate and assess the value proposition and pricing strategy for products and devices.
  • Understand current perceptions of existing competitor products in the market.
  • Evaluate new features and the perceived value of the differentiators.
  • Evaluate the outcomes expected from incorporating the differentiating features.
  • Identify the key drivers of brand selection and key selling points.
  • Determine the price sensitivity of the key differentiators.

Go to market strategies

TforG facilitates the launch of new products

  • Market sizing & segmentation
  • Competition analysis
  • Pricing strategies
  • Identification of value proposition
  • Distribution strategies

Key contact:
b.ongena@tforg.com
0032 3 201 64 02

TforG Decision Support

Business case

A “deep dive” understanding of the Chinese market potential and opportunities in terms off:

  • Market Size
  • Competitive Landscape
  • Reimbursement , Tendering Process & Out-of-Pocket payments
  • Key Success factors
  • Decision Making Unit
  • “Go-to-Market” model & Distributor analysis

Optimize growth in emerging markets

TforG helps its customers to optimize their growth track in emerging countries by

  • Measuring actual market growth.
  • Identifying different growth strategies.
  • Simulating and comparing the alternatives.

Key contact:
b.ongena@tforg.com
0032 3 201 64 02

TforG Decision Support

Business case

  • Have a good assessment of the market and an understanding of the entry and potential.
  • Assess the current and future trends/practices.
  • Identify drivers of product selection, practices, etc.
  • Establish the role of dieticians, physicians and pharmacists in the decision of determining proper clinical nutrition protocols.
  • Measure the impact of any guidelines or regulations now and in the future on these trends.
  • Have a thorough understanding of the market as a whole.
  • Determine the company’s product portfolio and product design.

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