Excellence in field research – the characteristics of an exceptional market researcher

Ritza Suazo looks into the components that make an excellent market researcher and explains how during our more than 20 years of focused healthcare market research experience, TforG has developed its own profile or character set of “must have” qualities for researchers to transcend the average standards and maintain the highest grade or quality in data collection and field research.

When looking into the components that make up a “good field researcher” one might argue that there are several universal qualities that apply across the board, regardless of the type, and context of the research itself.

Some of the more obvious idiosyncrasies include the typical “garden variety researcher qualities” such as understanding statistics, being comfortable with computers and technology, assertiveness (e.g. the ability to provide clear instructions and get them followed), strong communication skills (a friendly and approachable manner), being methodological, well organized, have excellent writing and reporting skills and of course the ability to take responsibility and handle pressure.

During our 20 years conducting Healthcare focused market research, TforG has strived to maintain the highest grade of quality in data collection and management and in doing so, we have developed our own profile or character set that is a “must have” for those researchers that transcend the average standards.

An Analytical Mind

During the course of a typical research project, there are a variety of factors that researchers have to “balance” or “juggle”, making sure to give the appropriate amount of attention to each (e.g. what is the end goal of the research, how should I go about gathering the data, what method of data gathering will yield the most significant and insightful information? How can I best communicate the findings?).

A researcher that transcends the regular standards can perform this balancing act “intuitively”. They are able to form clear and accurate ideas of what the client needs and what the end goals are, and then use that information to “prompt” when they need to prompt, to let the respondent talk when it is needed (e.g. an off topic rant can sometimes lead to an imperative piece of information that would normally not have been documented) and to steer the conversation in the most productive manner (e.g. all the while visualizing the end goal or result of the research).

About Ritza Suazo

Researches and creates Clinical Pathways and Country Deep Dive Reports at TforG. With almost a decade of experience in Clinical Market research she also manages and recruits the TforG advisory board. She graduated with a double major in psychology and international business management from Stony Brook University in New York and continues to apply her experience in research specializing in the US, UK, Spain and South American Markets.