Blog contribution by Edgar Kasteel. Companies wanting to sell their devices in Europe should consider not only where they want to sell, but what they need to accomplish. Loading up a crate of goods, calling UPS and crossing fingers do not make a viable business plan.
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Blog contribution by Emad Elmasr. The Middle East (ME) is often associated with many stereotypes and myths. The majority of European and American medical device companies entering the Middle East market are smart and well intentioned. However, they seem to make the same mistakes time after time.