Blog contribution by Emad Elmasr. The Middle East (ME) is often associated with many stereotypes and myths. The majority of European and American medical device companies entering the Middle East market are smart and well intentioned. However, they seem to make the same mistakes time after time.
Health care indicators in the GCC region are relatively good and have come a long way since only a few years back. Some of the most notable changes have been the decreased infectious disease rates and significant reductions in prenatal and maternal mortality.