The global medical device markets will reach approx. $380 bln in the year to come and the Middle East will contribute a mere $ 3.5 bln, e.g. less than 1 % to that total. Even in the “newly applied” definition of Middle East, including North Africa (MENA) but excluding Turkey in the west and Pakistan […]
Blog contribution by Emad Elmasr. The Middle East (ME) is often associated with many stereotypes and myths. The majority of European and American medical device companies entering the Middle East market are smart and well intentioned. However, they seem to make the same mistakes time after time.
The Kingdom of Saudi Arabia and many of its neighboring countries in the Arab world (e.g. the UAE), are experiencing an exciting era in their development where the political terrain is becoming more fortified, modern and open to international collaboration.
The healthcare system in the Kingdom of Saudi Arabia (as it is officially known) is one of the main sectors of focus in the government’s plan to further expand and diversify the country’s economy. As such, it represents a large and expanding market with a yearly budget allocation that is continuously increasing and has more […]