The global medical device markets will reach approx. $380 bln in the year to come and the Middle East will contribute a mere $ 3.5 bln, e.g. less than 1 % to that total. Even in the “newly applied” definition of Middle East, including North Africa (MENA) but excluding Turkey in the west and Pakistan […]
Blog contribution by Emad Elmasr. The Middle East (ME) is often associated with many stereotypes and myths. The majority of European and American medical device companies entering the Middle East market are smart and well intentioned. However, they seem to make the same mistakes time after time.
Marketing and sales tend to operate in a traditional fashion, using the tools from the “conventional toolbox”. Their relationship with hospitals is the single most important element in the commercialization of products and these relations are built and maintained “face to face”.
This article gives an overview of the leading market indicators and the key drivers which will shape the Turkish medical technology market in the coming years. It is based on the inputs of policy makers, hospital managers, care providers and the MedTech industry.
Medium term potential and opportunities are applealing in high growth emerging economies like the BRICS and Next Eleven countries. However, they differ substantially in leading market parameters as well as in the expected growth track for the coming years and require a deeper analysis. The article focuses on what these growth markets typically have in common and in what aspects […]
When viewing the global economic changes in the last few years, one of the most prominent trends observed are the changing healthcare systems in emerging economies. These emerging and ever changing healthcare markets have, for some time now, been one of TforG’s main areas of focus and continuous subject of study.
Healthcare systems in emerging economies are some of TforG’s main interests and continuous subject of study. In our latest research, we analyzed tendering in more detail.