Based on a large number of interviews conducted with a representative sampling of device industry insiders, a report by TforG for Encompass Content Solutions examines the marketing communications channels available to device manufacturers today.
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Marketing and sales tend to operate in a traditional fashion, using the tools from the “conventional toolbox”. Their relationship with hospitals is the single most important element in the commercialization of products and these relations are built and maintained “face to face”.
As part of our ongoing exploration into the field of medical market research, TforG has begun to look into the different means of communication in this field with a particular focus on the Medical Device Industry in Europe (EMEA).