As we have discussed in a previous blog, some of the key success factors of effective, efficient and added-value market research deal with identifying and accessing the appropriate, i.e. representative, respondents. Furthermore, once the appropriate respondent group is reached, it is crucial to lead a meaningful discussion that explores, addresses and understands the key drivers, […]
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Evidence-based decision making has become the rule in most medtech companies, and reliable market data is one of its essential components. As a result, market research became a standard part of the marketing toolkit and the BI industry has developed a broad array of data collection methods and research technologies to serve these needs.
Medical markets are dynamic markets, where many stakeholders firmly hold onto their stakes, and many people rely on and contribute to the final outcomes of its management. When wishing to introduce a medical product into the market, in the past, it might have sufficed to identify a target client/consumer-audience, and to create or supply a […]
Perhaps one of the products that TforG direct is best known for is our Surgical Procedures Databank, for which we have been gathering and storing data since we started business some 20+ years ago. Our years of research for this databank have allowed us to perfect our methodology, sources and given us the expertise to understand […]
2014 is the start of a new episode for TforG in China. Almost 8 years ago, TforG started to explore the Chinese market, building up KOL networks and liaising with decision makers in hospitals, healthcare administrators and MOH members throughout the country.