As we have discussed in a previous blog, some of the key success factors of effective, efficient and added-value market research deal with identifying and accessing the appropriate, i.e. representative, respondents. Furthermore, once the appropriate respondent group is reached, it is crucial to lead a meaningful discussion that explores, addresses and understands the key drivers, […]
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Evidence-based decision making has become the rule in most medtech companies, and reliable market data is one of its essential components. As a result, market research became a standard part of the marketing toolkit and the BI industry has developed a broad array of data collection methods and research technologies to serve these needs.
Medical markets are dynamic markets, where many stakeholders firmly hold onto their stakes, and many people rely on and contribute to the final outcomes of its management. When wishing to introduce a medical product into the market, in the past, it might have sufficed to identify a target client/consumer-audience, and to create or supply a […]
ESOMAR – the WORLD Association for Social, Opinion and Market Research – is the organization for encouraging, advancing and elevating market research worldwide. With more than 4,900 members from over 130 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. In 2016, […]
2015 is proving to be a progressive year in terms of economic growth for Thailand, with a rate of annual GDP growth close to 4%. This is a substantial increase from the previous two-year dip averaging around 1.8%, and is forecasted to remain stable in the coming two years.
The Market for Medical Devices in Latin America: Leaving the years of unpredictability far behind, and growing steadily into an opportunity to build a stable business
It is already a number of years ago that we started wondering when countries like Brazil, Mexico, Colombia and Argentina would finally leave their status of “promising” behind them, and develop into predictable, flourishing healthcare markets that would allow sustainable commercial operations. With a bit of candor, Latin America is developing into that sizable, predictable […]
Recent years have been characterized by significant strides and progress in the Philippines’ economic and business environment. The government has focused its efforts in speeding up infrastructure developments and implementation, creating a sustainable and lucrative investment climate and making the general business environment more attractive to international players.
EmergoGroup, the leading provider of global medical device regulatory consulting, today announced a strategic partnership with TforG Group to help provide its customer base with quantitative and qualitative market research that provides a detailed overview of general MedTech market characteristics and developments with 620 Surgical Procedure Volumes for more than 40 countries worldwide.
Perhaps one of the products that TforG direct is best known for is our Surgical Procedures Databank, for which we have been gathering and storing data since we started business some 20+ years ago. Our years of research for this databank have allowed us to perfect our methodology, sources and given us the expertise to understand […]
2014 is the start of a new episode for TforG in China. Almost 8 years ago, TforG started to explore the Chinese market, building up KOL networks and liaising with decision makers in hospitals, healthcare administrators and MOH members throughout the country.