Push and pull factors of medical tourism development in AsiaPac determine specific obstacles and challenges in this market and definitely presented a lot of opportunities. When building your strategy to enter the medical tourism market in AsiaPac, the key questions to ask are: what are the particular demands and medtech needs in this sector; how […]
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The last five to ten years have substantially changed the essential elements, deciding on process and outcome of marketing processes, the marketing landscape. Not too long ago, the launch of (new) products or technologies went along simple and understandable lines. TforG has watched how these changes have quickly affected the medical devices industry.
DRG’s and their effect on Medical Device Introduction, Reimbursement and the increasing medical professional resistance to new devices. This is the first blog in the series that identifies and discusses new obstacles in the marketing of Medical Devices, new hurdles, shifting roles and changing weights.
Marketing and sales tend to operate in a traditional fashion, using the tools from the “conventional toolbox”. Their relationship with hospitals is the single most important element in the commercialization of products and these relations are built and maintained “face to face”.