Two of the biggest industries in Denmark are healthcare solutions and medical products, including pharmaceuticals and biotechnology. Combined, these industries account for well over 50 percent of all Danish exports. This blog article provides detailed insights into the Danish market environment, market drivers and purchasing processes.
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Marketing and sales tend to operate in a traditional fashion, using the tools from the “conventional toolbox”. Their relationship with hospitals is the single most important element in the commercialization of products and these relations are built and maintained “face to face”.