The Vietnamese healthcare market has become quite competitive since it was officially opened up to commercialization over a decade ago. These high levels of competition run across various niches, especially among international competitors which are dominant in the areas of innovative pharmaceuticals and complex medical devices.
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Blog contribution by Emad Elmasr. The Middle East (ME) is often associated with many stereotypes and myths. The majority of European and American medical device companies entering the Middle East market are smart and well intentioned. However, they seem to make the same mistakes time after time.