It is widely accepted that new technologies are responsible for both rising healthcare (HC) costs as well as for improved clinical outcomes. Research shows that there are substantial differences in how new products and techniques gain access to different markets, such as those in the US, Germany and Japan.
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Comparing Purchasing Processes for Surgical Devices and Medical Equipment in the US, Japan and Germany
The US, Japan and Germany are the world’s largest medtech markets. Together they account for around €210 bn, or almost half of the global market. Each nation has a slightly (or vastly) individualized approach to procuring the medtech used in their healthcare system; i.e. there are varying weights granted to the participating stakeholders and decision […]
In this article, we will compare the US (with around 325 m inhabitants), Japan (130 m) and the largest European market, Germany (85 m), in terms of surgical practices, and assess the effects of the differences between these countries on the respective medtech markets.
Fine-tune your market strategy: learn in which setting your medtech is most demanded and where market opportunities exist
As discussed in the article on Minimally Invasive Procedures, there is a clear trend across medical specialties to seek and apply minimally invasive interventions and treatments, in order to reduce critical care demand, improve the patient experience, and to ease the volume and financial pressures off the hospital care environment. Paired with this trend, due […]
A New Zealand Success Story: Fisher & Paykel Healthcare applying surgical procedure volumes insights
Fisher & Paykel Healthcare has come a long way from when it first started importing refrigerators and washing machines into New Zealand in 1934. Building an ensuing track record for handling and manufacturing mechanical appliances and responding to market demands, it is now a leading manufacturer and distributor of respiratory and acute care products in […]
Perhaps one of the products that TforG direct is best known for is our Surgical Procedures Databank, for which we have been gathering and storing data since we started business some 20+ years ago. Our years of research for this databank have allowed us to perfect our methodology, sources and given us the expertise to understand […]